Art is not what you see, but what you make others see.

Edgar Degas
Welcome to my online design portfolio, thanks for taking the time to have a look. If you have any comments or would like to work with me, please get in touch. I’d love to hear from you.

FlexTech PPMA

Lighting up the exhibition hall at the PPMA show, with a giant LED Cylinder screen. Custom 3D content and motion graphics.

Tommy Hilfiger

An interactive store window for Tommy Hilfiger on Regent street. Transforming an ordinary window into a touch activated slot machine game, where passers-by could play to win tickets to the Tommy Hilfiger fashion show at the Roundhouse, among smaller prizes to encourage footfall in to the store. The project was a great success!

Nth Dimension

Branding concept for a corporate I.T start-up specialising in healthcare. Inter-connectivity and systems were key, and a flexible approach to the position of the ‘N’ inside the hexagonal grid illustrated this perfectly.

Cole & Mason

Cole & Mason were creating their very own seasoning school and required a thoughtful brand strategy to launch. The logo pays homage to old school books, an invitation to learn and to experiment with food and recipes.

Heal’s font

A bespoke font created from the Heal’s Seletti Lighting Range products. To give people an idea of how the products would look, in store.

LCFC stadium shop fitting rooms

Transforming Leicester City Football Club’s retail fitting room area. They wanted something that would be inviting for fans and make a strong statement.

UCL typographic portrait

A portrait created with the names of donors for a scholarship fund. Those donors that contributed more substantial amounts appeared larger in the piece.

Product retouching

Some examples of product retouching and background removal, alongside a promotional video I made for facebook.

1 Juice

An example of branding, photographic direction; scamps, and photo retouching/ manipulation.

Hubble Connect photographic concepts

Stylised scamps created for a photographic campaign pitch.

Syrup Lettering

The initial images were created by pouring syrup and photographing each character. A vector version was then created by tracing the shapes, shadows and highlights in Illustrator. The simplified vector version (as seen below in the images with the coloured backgrounds) is available to purchase as an .ai file for £9.99. (By paypal only at this time). Please get in touch if you’d like to purchase, or for more information.

Jamie Oliver

A folding booklet created following brand guidelines, showcasing a range of Jamie Oliver branded products.

Proximo

A branding and product launch project, including; logo and brand materials, leaflet and proposed marketing pack.

Uxbridge High School

Updated logo, brochures and signage for the schools buildings

Ben and Lola

Branding, business stationary, image treatment, stickers, postcards, offers and promotional merchandise.